Biotechnology
Digital, Data, and AI

Company

Genentech - 3rd Largest Biotechnology in the World


Role

Experience Design Lead (2022 - Current)


Overview

Pioneering Genentech’s first human-centered design studio that allows patients and their care community to share their voice to help co-create meaningful experiences. As a founding member, I helped build Genentech's human-centered design studio capabilities and partnered across to organization to improve experiences.

Highlighted Projects

Impact

01 Design Systems

Built and scaled a design system to support 80+ websites across the US Medical portfolio to improve accessibility, faster deployments, modernized experiences, and reduce cost.

Collaboration

02 Web/Mobile Optimization (Comming Soon)

93% of doctors needed an easier way to toggle between indications. Designed and validated a new tabbed experience, resulting in +29% Customer Effort Score, +5.8% Visit Completion, +165% funnel conversion, and +13% page views per visit.

Innovation

03 Direct to Patient Portal (Comming Soon)

Launched a new Direct-to-Patient (DTP) portal that provides access to a doctor remotely, helps find your medication, and delivers medication to your door.

01 Design System

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02 Web/Mobile Optimization

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